Hung, Bui Quang; Hoai, Tu Thanh; Hoa, Tran Anh; Nguyen, … - In: Cogent Business & Management 10 (2023) 3, pp. 1-18
Drawing upon the resource-based view, this study examines the effects of two key elements of market orientation, i.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance. The partial least squares structural equation...
