Trebuss, Susanna - In: Journal of Historical Research in Marketing 2 (2010) 2, pp. 238-240
Purpose – The purpose of this paper is to recall the author's experience as a student of David D. Monieson. Design/methodology/approach – The paper is based on personal recollections. Monieson's pedagogy, philosophy, and leadership in learning are described. Findings – Monieson's most...