Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is...

Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is...

Purpose – The purpose of this paper is to integrate some concepts of the Experience Economy and transformational offerings into a conceptual framework of transmodern experience production within tourist destination development. Methodology – We explain the relevance of a tourist experience...