Although prior research has advanced our understanding of the drivers of organ donation attitudes and intentions — e.g., knowledge and altruistic motivation — little is known about how to increase actual registrations. Some empirical evidence suggests that labor intensive educational...

We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer research and marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge, lifestyle, technological, and structural changes. With...

This research examines sellers' price-setting behavior and discovers a naturally occurring mismatch between sellers and buyers: Sellers who make a price decision often consider alternative prices and engage in the joint evaluation mode, whereas buyers who make a purchase decision see only the...

Psychological distance can reduce the subjective experience of difficulty caused by task complexity and task anxiety. Four experiments were conducted to test several related hypotheses. Psychological distance was altered by activating a construal mindset and by varying bodily distance from a...

It has been widely documented that fluency (ease of information processing) enhances evaluation. We propose and demonstrate in three experiments that this is not the case when people construe objects abstractly rather than concretely. Specifically, we find that priming people to think abstractly...

To maximize happiness, one could either improve desired external outcomes (e.g., wealth) or optimize the relationship between desired external outcome and happiness without improving the outcome per se. Economics focuses on the first method. The present chapter advocates a science about the...