Yau, Oliver H.M.; Chow, Raymond P.M.; Sin, Leo Y.M.; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1306-1327
Purpose – Business practitioners are increasingly concerned about stakeholder issues. Although stakeholder orientation (StkO) has important bearings on a company's performance, to date no systematic attempt has been made to develop a valid scale of StkO, or to assess its influence on business...