Product recommendation agents (RAs) assist online firms to adapt their suggested offers to users' preferences, there by lowering consumers' decision effort and improving their decision accuracy. The abundance of product choices available on the internet has made the need for RAs essential mainly...

Information personalization is a popular and effective way used especially by online content providers to reduce user effort for the assessment of abundant information load. Based on learning and goal setting theories, in this paper we argue that the successful role of information...