Chang, Ruey‐Dang; Fang, Chun‐Ju; Tseng, Yee‐Chy - In: Online Information Review 36 (2012) 2, pp. 218-240
Purpose – The purpose of this paper is to examine the effects of WebTrust assurance, issued by Certified Public Accountant (CPA) firms, on web purchase behaviour and to examine such effects provided by different‐sized CPA firms. Design/methodology/approach – In an experiment, several...