Tuncsiper, Bedriye; Mehmet Oguzhan ‹lban - In: Anadolu University Journal of Social Sciences 6 (2006) 1, pp. 225-244
This study aims to searh marketing problems of hotel managements located in Balikesir, and the types of marketing applications applied by these managements. According to the results, the most important problems of these managements are: the difficulty of following technology,inadequte demand,...