Cover -- Half Title -- Title -- Copyright -- CONTENTS -- Introduction: Another Book About Healthcare? -- Part I: WHEN MEDICAL MARKETS MEET HUMAN NATURE -- Chapter 1: Can Americans Shop Their Way to More Affordable Care? -- Chapter 2: Shopping in the Dark -- Chapter 3: Who's in Charge? The...

Reports of randomized clinical trials often use survival curves to summarize clinical outcomes over time and graphically demonstrate evidence of treatment effectiveness. Survival curves can also be used in patient communications to display how health risks accumulate over time. In a randomized...

Open-ended methods that elicit willingness-to-pay (WTP) in terms of absolute dollars often result in high rates of questionable and highly skewed responses, insensitivity to changes in health state, and raise an ethical issue related to its association with personal income. We conducted a 2x2...