Anas, Mohammad; Khan, Mohammed Naved; Rahman, Obaidur; … - In: South Asian journal of marketing 3 (2022) 1, pp. 7-20
Purpose - During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the availability of various items in the stores. This study aims to explore the factors affecting the impulse buying...