Kwok, Simon; Uncles, Mark; Huang, Yimin - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 3, pp. 163-172
Purpose – Aims to review, update, and extend the understanding of country‐of‐origin (COO) effects in China. This involves examining the nature and extent of the COO effect amongst urban Chinese consumers and the impact of COO on actual purchase behaviour. Design/methodology/approach – A...