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Search: person:"Usman, Umair"
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Usman, Umair
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Duhachek, Adam
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Kim, Taewoo
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ECONIS (ZBW)
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The persuasive power of ai ingratiation : a persuasion knowledge theory perspective
Usman, Umair
;
Kim, Taewoo
;
Garvey, Aaron
;
Duhachek, Adam
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10014633462
Saved in:
2
Artificial intelligence in marketing and consumer behavior research
Kim, Taewoo
;
Usman, Umair
;
Garvey, Aaron
;
Duhachek, Adam
-
2023
Persistent link: https://www.econbiz.de/10014388894
Saved in:
3
Haleeb : rejuvenating the market leader of the past
Usman, Umair
;
Ashraf, Rohail
;
Khan, Muhammad Asif
- In:
Asian journal of management cases
18
(
2021
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10012624161
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