Gallegos, Juan Alejandro; Vasquez, Arturo - In: Academia Revista Latinoamericana de Administración 32 (2019) 4, pp. 525-540
Purpose: The purpose of this paper is to explain student loyalty beyond its customary relationship with student satisfaction by including two relational variables, trust and commitment, two cognitive traits (service familiarity and communication) and one affective trait (opportunism) as...