Audrain-Pontevia, Anne-Françoise; Vanhuele, Marc - In: International Journal of Retail & Distribution Management 44 (2016) 8, pp. 799-813
Purpose The purpose of this paper is to examine gender differences in store loyalty and how those differences evolve with age. Design/methodology/approach Data for the study were collected in a survey of 32,054 shoppers in more than 50 grocery stores belonging to the same chain. In total, 20...