Dutot, Vincent; Lacalle Galvez, Eva; Versailles, David W. - In: Management Decision 54 (2016) 2, pp. 363-389
Purpose – Publics are becoming responsible customers that urge firms to improve society. By using social media, corporate social responsibility (CSR) actions could influence organization’s commitment and e-reputation. The purpose of this paper is to look at the influence on e-reputation of...