Derbali, Chaima; Periklis, Drakos; Spyridon, Mamalis; … - In: International Journal of Food and Beverage … 3 (2018) 2, pp. 1-15
This article provides current information about the consumer buying behaviors for fresh packaged food in Tunisia, and studies the Tunisian consumers' attitudes and perceptions of fresh packaged food quality. Based on this study, a potential marketing strategy can be introduced or improved to...