Kalaignanam, K.; Kushwaha, T.; Varadarajan, P. - In: Journal of Business Research 61 (2008) 4, pp. 300-308
A business can leverage the potential of the Internet to enhance the effectiveness of its competitive strategy as well as the efficiency of its operations. While the former has received considerable attention in literature, there is a dearth of research on the later. This paper focuses on...