Bhoovaraghavan, Sriraman; Vasudevan, Ashok; Chandran, Rajan - In: Management Science 42 (1996) 2, pp. 232-246
There has been considerable emphasis on the strategic importance of process and product innovation in the management literature. What actually constitutes process and product innovation, however, is a confused issue in the current literature. Are product and process innovations separate, or are...
