Munikrishnan, Uma Thevi; Veerakumaran, Bhuvanes - In: Journal of Global Entrepreneurship 2 (2012) 1, pp. 21-35
This paper explored the business success factors of budget hotels in Klang Valley as a study of this nature had not been attempted previously. A questionnaire survey was carried out in 2010/2011. The sampling frame was drawn from Malaysian Budget Hotel Association (MBHA) - listed members in...