Veil, Shari R.; Husted, Rebekah A. - In: Journal of Communication Management 16 (2012) 2, pp. 131-145
Purpose – This study aims to use the now‐classic case study of American Red Cross's response to Hurricane Katrina to demonstrate the utility of the best practices in risk and crisis communication as an assessment tool. Design/methodology/approach – Qualitative case study methodology is...