Díez Uli, Leyre; Velicia Martín, Félix; Rondán … - In: European Research on Management and Business Economics … 23 (2017) 3, pp. 165-172
In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised? The literature on this specific field is very limited. To compare the efficiency of owned and franchised units we use the following variables: average sales per unit, average...