POULAKIDAKOS, Stamatis; VENETI, Anastasia - In: Revista Romana de Jurnalism si Comunicare - Romanian … (2010) 1, pp. 27-38
The trend of present-day politics is towards its “aestheticization”. Advertising is the most visible “tool” of popular political communication and television is its key “prophet”. Hence, modern political communication employs the potentialities of TV in order to achieve its...