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  • Search: person:"Venkatesakumar, R."
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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 Emotion 2 India 2 Indien 2 Viral marketing 2 Virales Marketing 2 Advertising effects 1 Athletes 1 Benchmarking 1 Beziehungsmarketing 1 Brand image 1 Brand management 1 Celebrity endorsement 1 Celebrity-Werbung 1 Cluster analysis 1 Clusteranalyse 1 Creative industries 1 Creativity 1 Credibility 1 Customer satisfaction 1 Glaubwürdigkeit 1 Higher education institution 1 Hochschule 1 Internet marketing 1 Kreativität 1 Kreativsektor 1 Kundenzufriedenheit 1 Markenführung 1 Markenimage 1 Online consumer reviews 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Professional sports 1 Profisport 1 Regional cluster 1 Regionales Cluster 1 Relationship marketing 1 Social Web 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 3 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 4
Author
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Venkatesakumar, R. 4 Nigama, K. 1 Pachayappan, M. 1 Parthasarathy, Sriraman 1 Potala, Venkata Subbaiah 1 Sathish, A. S. 1 Sundar, S. 1 Vijayakumar, Sudhakar 1
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Published in...
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International journal of process management and benchmarking : IJPMB 1 South Asian journal of management : SAJM 1 Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
Cover Image
Understanding the role of brand love : a benchmarking of Indian higher education system
Sathish, A. S.; Venkatesakumar, R.; Potala, Venkata Subbaiah - In: International journal of process management and … 17 (2024) 4, pp. 488-501
Persistent link: https://www.econbiz.de/10015064790
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Digging empty goldmine : using star rating and helpfulness votes from online consumer reviews
Vijayakumar, Sudhakar; Venkatesakumar, R.; Pachayappan, M. - In: South Asian journal of management : SAJM 29 (2022) 1, pp. 134-148
Persistent link: https://www.econbiz.de/10013326848
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Up Scaling Local Creative Artisan ARCH Cluster – Case of Metalware Cluster in South India
Parthasarathy, Sriraman - 2018
Up scaling of local creative artisan ARCH (Artistic, Rural, Cultural, and Heritage) clusters is the need of the hour. There are many artisan clusters in India that are in the verge of decline due to many challenges including the lack of manpower, money, and markets. Even though they are existing...
Persistent link: https://www.econbiz.de/10012924873
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Cover Image
The impact of mood on sport celebrity credibility evaluation
Venkatesakumar, R.; Sundar, S. - In: Taylor's business review / Taylor's Business School, … 2 (2012) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10009779421
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