De Steur, Hans; Vanhonacker, Filiep; Feng, Shuyi; Shi, … - In: China Agricultural Economic Review 6 (2014) 3, pp. 413-432
Purpose – Experimental auctions are widely used as a non-hypothetical value elicitation method to examine consumer preferences for novel, controversial foods. However, despite its advantages over hypothetical methods, its practice might lead to a wide variety of biases. The purpose of this...