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Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10008909979
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Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821746
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