Balliauw, Matteo; Verlinden, Thomas; De Croocq, Lisa; … - In: Journal of Business & Industrial Marketing 35 (2020) 1, pp. 61-75
Purpose: Corporate sports hospitality (CSH) is a relationship marketing tool whereby customers and other stakeholders are invited by a company buying CSH from a club to attend a sports event. The CSH product involves premium seating and optional services such as catering. This industry has been...