GOOS, Peter; VERMEULEN, Bart; VANDEBROEK, Martina - Faculteit Toegepaste Economische Wetenschappen, … - 2008
Despite the fact that many conjoint choice experiments offer respondents a no-choice option in every choice set, the optimal design of conjoint choice experiments involving no-choice options has received only a limited amount of attention in the literature. In this article, we present an...