Tamayo, Dr. Adrian M.; Vicente Salvador Montano, DBA - In: Far East Journal of Marketing and Management 2 No 1 Paper 1 April (2012) 1, pp. 1-11
Game theory is a tool in decision - making where actors make a choice in response to the anticipated course of actions of a competitor. It shows the thinking of players knowing that actions of one would affect actions of the rest of the players. This study involved 235 employees of various small...