Annala, Salla; Viljainen, Satu; Tuunanen, Jussi - In: International Journal of Energy Sector Management 7 (2013) 4, pp. 459-477
Purpose – This paper aims to study the rationality of residential electricity customers' decision-making based on their behavior in liberalized electricity markets. Design/methodology/approach – Finnish residential customers' saving opportunities from supplier switching are studied by using...