Vannevel, Margaux; Vink, Nick; Brand, Jeanne; Panzeri, … - In: International Journal of Wine Business Research 30 (2018) 3, pp. 331-342
Purpose: The purpose of this study is to investigate the relevance of expert opinions as a marketing tool for Pinotage amongst young South African student millennials by means of sensory hedonic testing. Design/methodology/approach: Sensory hedonic testing was used because it is necessary to...