Roodt, Sumarie; Viola, Roberto - In: International Journal of Innovation in the Digital … 2 (2011) 4, pp. 17-32
With the emergence of Web 2.0, new online trends and technologies will continually emerge and play an increasingly important role in the way businesses operate. As Web 2.0 has revolutionised the internet by shifting from a published web to a user centric, user-generated web, businesses needed to...