Wänke, Michaela; Bless, Herbert; Igou, Eric - Sonderforschungsbereich 504 "Rationalitätskonzepte, …; … - 1998
Three studies investigated how an extremely positive exemplar (star) influences the evaluation of more moderate exemplars. In Study 1, which was set in the political domain, a star elicited contrast in the evaluation of other, more moderate exemplars. However, the contrast effect was eliminated...