Chipp, Kerry; Wocke, Albert; Strandberg, Carola; Chiba, … - In: European Business Review 31 (2019) 3, pp. 304-316
Purpose: Literature on modes of entry has focussed on firm-level strategies. The predominant theories used are institutional theory and the resource-based view. Using an alternate approach – network theory – this paper aims to demonstrate an additional mode of entry: multiple firms entering...