Alhajj, Reda; Keshavarz, Fatemeh; Waheed, Ayeshaa Abdul; … - In: International Journal of E-Business Research (IJEBR) 14 (2018) 1, pp. 54-76
Nowadays, millions of products and services are available to the public online. Therefore, searching for the best products which meets individuals' expectations would be difficult due to the existence of too many alternative choices. One of the most reliable approaches to choose a product or...