Search Results - person:"Wang, Chih-jen"

Using stepwise reality check to analyze open-end fund investors' herding redemption in Taiwan

Wang, Nan-Yu; Huang, Chih-Jen; Hsu, Ying-Lin; Huang, … - In: International journal of economics and financial issues … 5 (2015) 1, pp. 260-272

Persistent link: https://www.econbiz.de/10010528799

What operational characteristics of mutual funds affect exit decisions and when? : evidence from Taiwan

Wang, Nan-yu; Huang, Chih-jen - In: International journal of economics and finance 5 (2013) 5, pp. 104-119

Persistent link: https://www.econbiz.de/10009747446

Consumer responses to price discrimination : discriminating bases, inequality status, and information disclosure timing influences

Wu, Chi-cheng; Liu, Yi-fen; Chen, Ying-Ju; Wang, Chih-jen - In: Journal of business research : JBR 65 (2012) 1, pp. 106-116

Persistent link: https://www.econbiz.de/10009549703

Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences

Wu, Chi-Cheng; Liu, Yi-Fen; Chen, Ying-Ju; Wang, Chih-Jen - In: Journal of business research : JBR 65 (2012) 1, pp. 106-117

Persistent link: https://www.econbiz.de/10009819606

Advertising competition and industry channel structure

Wang, Chih-jen; Chen, Ying-Ju; Wu, Chi-cheng - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 79-99

Persistent link: https://www.econbiz.de/10009125069

Advertising competition and industry channel structure

Wang, Chih-Jen; Chen, Ying-Ju; Wu, Chi-Cheng - In: Marketing Letters 22 (2011) 1, pp. 79-99

Persistent link: https://www.econbiz.de/10008926150

Is persuasive advertising always combative in a distribution channel?

Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163

Persistent link: https://www.econbiz.de/10003909240

Is Persuasive Advertising Always Combative in a Distribution Channel?

Wu, Chi-Cheng; Chen, Ying-Ju; Wang, Chih-Jen - In: Marketing Science 28 (2009) 6, pp. 1157-1163

The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. A series of...

Persistent link: https://www.econbiz.de/10008787897

Is Persuasive Advertising Always Combative in a Distribution Channel?

Wu, Chi-Cheng; Chen, Ying-Ju; Wang, Chih-Jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163

Persistent link: https://www.econbiz.de/10008326772

Technology innovation and knowledge management in the high-tech industry

Lu, Iuan-Yuan; Wang, Chun-Hsien; Mao, Chih-Jen - In: International journal of technology management : IJTM 39 (2007) 1/2, pp. 3-19

Persistent link: https://www.econbiz.de/10003511630