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Search: person:"Wang, Cindy Xin"
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Wang, Cindy Xin
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Beck, Joshua T.
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Hong, Yuan
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Zhang, Jiao
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Too tired for a good deal : how customer fatigue shapes the performance of Pay-What-You-Want pricing
Wang, Cindy Xin
;
Hong, Yuan
;
Beck, Joshua T.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 987-996
Persistent link: https://www.econbiz.de/10013185067
Saved in:
2
The control-effort trade-off in participative pricing : how easing pricing decisions enhances purchase outcomes
Wang, Cindy Xin
;
Beck, Joshua T.
;
Hong, Yuan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012608742
Saved in:
3
Sense of power : policy insights for encouraging consumers' healthy food choice
Wang, Cindy Xin
;
Minton, Elizabeth A.
;
Zhang, Jiao
- In:
Journal of public policy & marketing
39
(
2020
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10012534284
Saved in:
4
Assertive Ads for Want or Should? It Depends on Consumers’ Power
Wang, Cindy Xin
;
Zhang, Jiao
- In:
Journal of Consumer Psychology
30
(
2020
)
3
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012273486
Saved in:
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