Liang, Xiaobei; Hu, Xiaojuan; Meng, Hu; Jiang, Jiang; … - In: International Journal of Retail & Distribution Management 50 (2021) 6, pp. 728-743
Purpose: Model's physical attractiveness plays an important role in online shopping. The purpose of this paper is to explore the relationships among model type, consumer's perceived amount of information and consumer's approach behaviour. Design/methodology/approach: Construal level theory and...