Search Results - person:"Wang, Kaiyu"

Emphasizing actions over words : a Chinese perspective on Thunberg's protest

Wang, Wei; Zhang, Hongwei; Han, Pengjie; Wang, Kaiyu; … - In: The American journal of economics and sociology 81 (2022) 2, pp. 287-303

Persistent link: https://www.econbiz.de/10013279719

Counterfeit patronage : human values, counterfeit experience and construal level

Bian, Xuemei; Tantiprapart, Yanisa; Chryssochoidis, George - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 645-658

Persistent link: https://www.econbiz.de/10013454713

Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience

Wang, Kai-Yu; Ashraf, Abdul R.; Thongpapanl, Narongsak; … - In: Journal of business research : JBR 166 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014380321

The logo "visual thickness effect" : when and why it boosts brand personality

Eyni, Ardalan; Thongpapanl, Narongsak; Ashraf, Abdul R.; … - In: Journal of consumer behaviour 22 (2023) 2, pp. 343-364

Persistent link: https://www.econbiz.de/10014251293

Managing social media recovery : the important role of service recovery transparency in retaining customers

Honora, Andreawan; Chih, Wen-Hai; Wang, Kai-Yu - In: Journal of retailing and consumer services 64 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209548

Perceived deception and online repurchase intention : the moderating effect of product type and consumer regulatory orientation

Wang, Xinyue; Ashraf, Abdul R.; Thongpapanl, Narongsak; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1522-1539

Persistent link: https://www.econbiz.de/10013461173

Modeling revenge and avoidance in the mobile service industry : moderation role of technology anxiety

Hsu, Li-Chun; Wang, Kai-Yu; Chih, Wen-Hai; Lin, Wei-Ching - In: The service industries journal 41 (2021) 15/16, pp. 1029-1052

Persistent link: https://www.econbiz.de/10012695309

Investigating apology, perceived firm remorse and consumers’ coping behaviors in the digital media service recovery context

Wang, Kai-Yu; Chih, Wen-Hai; Hsu, Li-Chun; Lin, Wei-Ching - In: Journal of Service Management 31 (2020) 3, pp. 421-439

Purpose: This research investigates whether and how perceived firm remorse (PFR) influences consumers’ coping behaviors in the digital media service recovery context. It also examines how an apology should be delivered to generate PFR. Design/methodology/approach: In Study 1, 452 mobile...

Persistent link: https://www.econbiz.de/10012278729

Investigating the development of brand loyalty in brand communities from a positive psychology perspective

Lin, Chia-Wu; Wang, Kai-Yu; Chang, Shu-Hao; Lin, Jin-An - In: Journal of business research : JBR 99 (2019), pp. 446-455

Persistent link: https://www.econbiz.de/10012023682

Investigating virtual community participation and promotion from a social influence perspective

Hsu, Li-Chun; Wang, Kai-Yu; Chih, Wen-Hai - In: Industrial Management & Data Systems 118 (2018) 6, pp. 1229-1250

Purpose: Understanding how to develop users’ word of mouth to promote a virtual community (VC) is an important issue in VC management. The purpose of this paper is to investigate the factors that lead to VC participation and promotion from a social influence perspective....

Persistent link: https://www.econbiz.de/10012072375