Li, Minghao; Wang, Qingbin; Kolodinsky, Jane M. - In: Journal of Food Distribution Research 43 (2012) 2
Using data from the 2010 Taste of Place survey conducted in Vermont and three metropolitan areas in the northeast United States, this study examines consumer willingness to pay (WTP), estimates price elasticity, and calculates the optimal premium rates for selected credence food attributes. The...