Wang, Sheng-Dong; Zhou, Yong-Wu; Wang, Jun-Ping - In: International Journal of Production Economics 126 (2010) 2, pp. 168-180
This paper discusses production and order as well as advertising coordination issues for a single-manufacturer single-buyer supply chain. In the two-echelon system, the manufacturer sells a newsvendor-type product through the buyer who faces a random demand depending on advertising expenditure...