Liang, Chiung‐Ju; Wang, Wen‐Hung; Dawes Farquhar, … - In: International Journal of Bank Marketing 27 (2009) 2, pp. 129-149
Purpose – The purpose of this study is to develop and empirically test a model examining the relationship between customer perceptions (product attributes, benefits, customer satisfaction, trust, commitment and customer behavioral loyalty) and financial performance of a merchant bank....