With the popularity of social media, more and more companies have started to employ social media influencers as brand endorsers. The rise of this new type of brand endorsers has fundamentally altered contemporary business practices. However, luxury brands still prefer to hire traditional...

Referencing statistical yearbooks and census data, we first estimate the total number of rural migrant workers in China at about 238 mil ion in 2008, including 71.4 mil ion working across provinces. We also estimate how many migrant workers wil be affected by the financial crisis and may lose...