Lifen Zhao, Anita; Hanmer‐Lloyd, Stuart; Ward, Philippa; … - In: International Journal of Bank Marketing 26 (2008) 7, pp. 505-525
Purpose – The purpose of this paper is to identify risk factors that discourage Chinese consumers from adopting internet banking services (IBS). This market is experiencing fast growth; however, an in‐depth understanding of Chinese consumers within this is lacking. Perceived risk is a key...