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Search: person:"Wasson, Chester R."
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Wasson, Chester R.
21
MacConaughy, David H.
3
Shreve, Richard R.
1
Sturdivant, Frederick D.
1
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ECONIS (ZBW)
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Is it time to quit thinking of income classes?
Wasson, Chester R.
- In:
Journal of marketing
33
(
1969
)
2
,
pp. 54-57
Persistent link: https://www.econbiz.de/10002958016
Saved in:
12
Managerial economics : text and cases
Wasson, Chester R.
-
1966
Persistent link: https://www.econbiz.de/10002958028
Saved in:
13
Research analysis for marketing decision
Wasson, Chester R.
-
1965
Persistent link: https://www.econbiz.de/10002958052
Saved in:
14
What is "new" about a new product?
Wasson, Chester R.
- In:
Journal of marketing
25
(
1960
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10002958064
Saved in:
15
The economics of managerial decision : profit opportunity analysis [by] Chester R. Wasson
Wasson, Chester R.
-
1965
Persistent link: https://www.econbiz.de/10001652779
Saved in:
16
Consumer behavior : a managerial viewpoint
Wasson, Chester R.
-
1975
Persistent link: https://www.econbiz.de/10004745000
Saved in:
17
Dynamic competitive strategy & product life cycles
Wasson, Chester R.
-
1974
-
Rev. ed.
Persistent link: https://www.econbiz.de/10004745094
Saved in:
18
Cases in product policy, pricing tactics, and competitive strategy
Wasson, Chester R.
-
1972
Persistent link: https://www.econbiz.de/10004746797
Saved in:
19
The strategy of marketing research
Wasson, Chester R.
-
1964
Persistent link: https://www.econbiz.de/10004746798
Saved in:
20
Interpreting & using quantitative aids to business decision
Wasson, Chester R.
;
Shreve, Richard R.
-
1976
Persistent link: https://www.econbiz.de/10004753268
Saved in:
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