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Search: person:"Wasson, Chester R."
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12
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Wasson, Chester R.
21
MacConaughy, David H.
3
Shreve, Richard R.
1
Sturdivant, Frederick D.
1
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Journal of marketing
3
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
7
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Marketing management : the strategy, tactics & art of competition
Wasson, Chester R.
-
1983
Persistent link: https://www.econbiz.de/10004784430
Saved in:
2
Consumer choice processes : search, or automatic response?
Wasson, Chester R.
- In:
Journal of the Academy of Marketing Science
7
(
1979
)
4
,
pp. 360-373
Persistent link: https://www.econbiz.de/10002957975
Saved in:
3
Understanding quantitative analysis
Wasson, Chester R.
-
1969
Persistent link: https://www.econbiz.de/10000669258
Saved in:
4
Competition and human behavior
Wasson, Chester R.
;
Sturdivant, Frederick D.
; …
-
1968
Persistent link: https://www.econbiz.de/10000569251
Saved in:
5
Buying behavior and marketing decisions
Wasson, Chester R.
;
MacConaughy, David H.
-
1968
Persistent link: https://www.econbiz.de/10000570373
Saved in:
6
Common sense in sampling
Wasson, Chester R.
-
1970
Persistent link: https://www.econbiz.de/10003660177
Saved in:
7
The Strategy of marketing research
Wasson, Chester R.
-
1964
Persistent link: https://www.econbiz.de/10002275455
Saved in:
8
Common sense in sampling
Wasson, Chester R.
- In:
Harvard business review : HBR
41
(
1963
)
1
,
pp. 109-114
Persistent link: https://www.econbiz.de/10002957959
Saved in:
9
Consumer behavior : a managerial viewpoint
Wasson, Chester R.
-
1975
Persistent link: https://www.econbiz.de/10002957963
Saved in:
10
How predictable are fashion and other product life cycles?
Wasson, Chester R.
- In:
Journal of marketing
32
(
1968
)
3
,
pp. 36-43
Persistent link: https://www.econbiz.de/10002958011
Saved in:
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