This research explores the learning process of entrepreneurs in relation to the parallel processes of personal and business development. Building on theories of individual learning and of the business life‐cycle, this paper discusses the impact of critical incidents from an individual...

This paper seeks to explore the relationship between learning, strategy and growth in small food producing firms using Ansoff’s strategy matrix as a framework and explores the usefulness of Greiner’s life cycle model. The complexity of this interaction is examined and it is concluded that...