Graphic warning labels and plain cigarette packaging are two initiatives developed to increase quit behaviour among smokers. Although a little is known about how adolescents interpret graphic warning labels, very few studies have examined how plain cigarette packaging would affect adolescents’...

Purpose – This paper seeks to describe what makes an outsourcer/client relationship successful and what outsourcers can do to ensure the longetivity of their client relationship. Design/methodology/approach – The authors discuss several important aspects of a successful relationship....