Chang, Hsin Hsin; Wong, Kit Hong; Chu, Tsun Wei - In: Online Information Review 42 (2018) 5, pp. 697-717
Purpose: Based on the Mehrabian–Russell theory, the purpose of this paper is to view the attributes of advertorial information as a stimulus in an online environment to examine the emotional states of consumers and their sequential behavioral responses. Moreover, materialism is proposed as a...