Paraskevaidis, Pavlos; Weidenfeld, Adi - In: International Journal of Contemporary Hospitality Management 31 (2019) 4, pp. 1937-1955
Purpose: Drawing upon Baudrillard’s concept of sign-value, this study aims to investigate consumer behavior and sign perception in visitor attractions. Design/methodology/approach: By adopting netnography, 133 customer-to-customer reviews sourced from TripAdvisor were analyzed regarding...