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Search: person:"Weinberger, Marc G."
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Advertising
11
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11
Advertising effects
10
Werbewirkung
10
Humor
7
Gewalt
6
Violence
6
USA
5
United States
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Television advertising
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humour in advertising
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1989-2009
1
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1
Außenwerbung
1
Bibliometrics
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Bibliometrie
1
Brand architecture
1
Business and Management
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Cigarette industry
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Consumer behaviour
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English
21
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Weinberger, Marc G.
34
Gulas, Charles S.
13
Spotts, Harlan E.
10
Weinberger, Michelle F.
7
Swani, Kunal
3
Campbell, Leland
2
Griffith, David A.
2
Lepkowska-White, Elzbieta
2
Markos, Ereni
2
McKeage, Kim
2
Noble, Stephanie M.
2
Parsons, Amy L.
2
Romeo, Jean B.
2
Assaf, A. Georges
1
Brashear, Thomas G.
1
Brody, Beth
1
Flaherty, Karen
1
Lim, Lynn L.K.
1
Petroshius, Susan M.
1
Piracha, Azhar
1
Reichert, Tom
1
Spotts, Harlan E
1
Weinberger, Marc G
1
Westin, Stuart A.
1
Yoon, Hye Jin
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International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Advertising and violence : concepts and perspectives
2
Business Horizons
2
European Journal of Marketing
2
Journal of business research : JBR
2
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
1
Journal of Business Research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
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ECONIS (ZBW)
17
OLC EcoSci
8
RePEc
4
USB Cologne (EcoSocSci)
4
Other ZBW resources
2
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
Saved in:
3
Audience reaction to comedic advertising violence after exposure to violent media
Gulas, Charles S.
;
Swani, Kunal
;
Weinberger, Marc G.
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012243094
Saved in:
4
You must be joking : an introduction to the special issue on the use of humour in advertising
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 909-910
Persistent link: https://www.econbiz.de/10012200360
Saved in:
5
The emergence of a half-century of research on humour in advertising : what have we learned? What do we still need to learn?
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 911-956
Persistent link: https://www.econbiz.de/10012200361
Saved in:
6
Special issue on humor in advertising
Weinberger, Marc G.
(
ed.
);
Gulas, Charles S.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200499
Saved in:
7
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
8
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
9
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
10
Fifty Shades of sex and violence : scenes of advertising to come?
Reichert, Tom
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 77-93)
.
2015
Persistent link: https://www.econbiz.de/10010498563
Saved in:
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